What makes a good clothing?

A good clothing store description will: 

• Use clear and concise language to convey information. 
• Avoid jargon and technical terms that might confuse the reader. 
• Choose words and descriptive adjectives that highlight the unique features of the clothing item. 
• Speak directly to the customer’s needs and aspirations, tailoring the description to the audience’s preferences. 
• Tell the product story so the customer can visualise the product in their life. 
• Include accurate sizing information while also providing details about the fit. 
• Specify the materials used in the clothing item.
• Suggest different ways the clothing item can be styled or paired with other pieces in your store. 
• Refer to your brand story and values. 
• Be inclusive. 
• Provide care instructions to help customers maintain the longevity of your product. 
• Include a clear and compelling call to action. 
• Be optimised for SEO.

This list is a rough guide. The gist of what we are saying is this: a good fashion store product description will include lots of detail. We share our top fashion content writing tips later on in this blog, but for a more in-depth guide on writing product descriptions, you should read